A quotation from the late, great Steve Jobs, founder of Apple Computers.
Steve’s wise words reflect within website design as much as product design. How your website functions and the experience the user has whilst using your company website can make or break your brand reputation. Sure, the website needs to look great - but customer useability needs to be a major priority as well with clear calls to action.
You don’t want clients to like your company. You want them to love your company. Your company needs to be the first (and only, preferably) that your client thinks about when needing a service or to make a purchase.
A brand is more than a trademark. It is a trustmark. A brand is a covenant between the company and the consumer. A trusted brand is a genuine asset. You don’t build brand value by saying how cheap you are, you build brand value by reinforcing how special you are.
Your brand is your promise - what you say you will do, how you say you will do it, and how it is done. Make sure your company delivers on what you say it will.Get In Touch
“The way a company brands itself is everything - it will ultimately decide whether or not a business survives.”
RICHARD BRANSON, FOUNDER OF VIRGIN
I love the website thank you. You listened to me, did exactly what I asked of you, plus a couple of embellishments that we wholeheartedly approve of. We are both really pleased with it. You live up to the promises on your website; which is a refreshing change.