Being found within the search engines is important - very important!
However, search engine success is only half the battle. Let’s say your company is listed at the top of page one on Google - excellent news! But (and it’s a big but!) if visitors click through to your website and find a poor and unprofessional site, research has shown they will click straight back to the search engine and choose another website. This is measured as a website ‘bounce rate’ - a poor website will have an extremely high bounce rating.
Same goes if they can‘t find what they are looking for within the first 30 seconds - back they go! Don’t forget that visitors have a massive choice and the internet can be a very unforgiving place.
A successful business website doesn’t only have to be professional and good looking. Successful websites need to grab the visitor’s attention and hold them there. With clear calls to action, these visitors must be directed to purchase from your website or contact you to enquire about your services.
We have been designing and developing effective and successful business websites for more than 18 years. Business advancement today means developing an effective online presence.Get In Touch
Research has found that 48% of people cited a website’s design as the number one factor in deciding the credibility of a business. Furthermore, 94% of people cited website design as the reason they mistrusted or rejected a website - and therefore the company.
We are extremely impressed with our new and improved website designed by The Web Workshop. The new look is slick, fresh, vibrant and engaging - exactly to our brief. Our business is enjoying great search results via Google and it's all down to the hard work of Colin & Adam. We opted for mobile optimisation too, so we're not missing a trick with...