Being found within the search engines is important - very important!
However, search engine success is only half the battle. Let’s say your company is listed at the top of page one on Google - excellent news! But (and it’s a big but!) if visitors click through to your website and find a poor and unprofessional site, research has shown they will click straight back to the search engine and choose another website. This is measured as a website ‘bounce rate’ - a poor website will have an extremely high bounce rating.
Same goes if they can‘t find what they are looking for within the first 30 seconds - back they go! Don’t forget that visitors have a massive choice and the internet can be a very unforgiving place.
A successful business website doesn’t only have to be professional and good looking. Successful websites need to grab the visitor’s attention and hold them there. With clear calls to action, these visitors must be directed to purchase from your website or contact you to enquire about your services.
We have been designing and developing effective and successful business websites for more than 18 years. Business advancement today means developing an effective online presence.Get In Touch
Research has found that 48% of people cited a website’s design as the number one factor in deciding the credibility of a business. Furthermore, 94% of people cited website design as the reason they mistrusted or rejected a website - and therefore the company.
Being a traditional family florist of many years, the changeover a few years ago to offering an online service was a major step for such a small company. Thankfully after long discussions with Colin at The Web Workshop he convinced us the move would prove right and new customers would be gained. How right he was! We are long-term members of a natio...